Pricing
The submission tool is free and stays free. Paid plans exist for the part you cannot do in a browser tab: something that keeps watching your sitemap and submitting changes while you are asleep.
Free
$0
Manual submission, no account, no limits worth worrying about.
- ✓Submit to every IndexNow engine
- ✓Key file verified before submitting
- ✓Per-engine delivery results
- ✓Bulk paste or .txt/.csv upload
- ✓No account required
Most popular
Pro
$19
/month
Point it at your sitemap and stop thinking about indexing.
- ✓Everything in Free
- ✓Automatic sitemap watching — new and changed URLs submitted hourly
- ✓Authenticated REST API with your own keys
- ✓3 projects
- ✓10,000 URLs/day
- ✓90 days of delivery history, exportable as CSV
- ✓Alerts when a key file breaks or an engine starts rejecting
Agency
$79
/month
For people who do this across a portfolio of sites.
- ✓Everything in Pro
- ✓25 projects
- ✓100,000 URLs/day
- ✓Sitemaps checked every 15 minutes
- ✓Multiple API keys with per-key attribution
- ✓365 days of history and client-ready delivery reports
- ✓Priority support
What you are actually paying for
IndexNow is an open protocol. You can call it with curl
and it costs nothing — we say so on the homepage, and the free tier here does exactly that with the key check added.
A paid plan is worth money only if it does something a browser and a shell script cannot:
- ✓Unattended sitemap watching. We poll your sitemap, diff it against what we have already seen, and submit only genuinely new or changed URLs. You publish; indexing submission happens without you.
- ✓Detecting silent breakage. Key files disappear during redeploys and engines start rejecting hosts. The watcher re-checks your key every cycle and records the failure instead of quietly doing nothing for a month.
- ✓A retained record. Every submission is stored with its timestamp, URL list, key verdict and each engine's exact response — exportable as CSV. If you bill someone for SEO work, this is the evidence.
- ✓An authenticated API. Wire submission into your deploy pipeline or CMS with a key you can rotate and revoke.
Honest limitations
- •No Google. Google does not participate in IndexNow. Nothing on any plan submits to Google, and we will not pretend otherwise.
- •Submission is not indexing. IndexNow affects how fast an engine discovers a URL. Whether it indexes the page is the engine's decision, based on the page itself.
- •No index-status tracking yet. We report what each engine returned at submission time. We do not currently poll to confirm a URL later appeared in an index.
Billing questions
How do accounts work?
There is no password. Checkout creates your account and issues an API key, which is the credential for the API and the dashboard. Keys can be rotated and revoked at any time.
Can I cancel?
Yes, from the billing portal, at any time. You keep access until the end of the period you have paid for, then drop to the free tier. Your API key keeps working for reading and exporting your delivery history — it is retained, not deleted, and not locked away. Only submitting and project changes pause.
What happens if a payment fails?
The account is marked past due and the sitemap watcher pauses. Manual submission through the free tier keeps working.
Do you store my IndexNow key?
For a project, yes — the watcher needs it to submit on your behalf. It is not a secret: the whole point of the key is that it is published in a world-readable file on your own domain.
Is there a refund policy?
Email contact@instantindexnow.com within 14 days of a charge and we will refund it.